Obi Turns Behavioral Insights into Everyday Action

For more than 40 years, PI Midlantic has helped organizations better understand their people. Obi uses AI to make it easier than ever to put those insights into action.

Obi on Desktop

Behavioral Intelligence for the Moments That Matter

Obi is an AI-powered advisor built into the Predictive Index platform that helps managers and leaders put PI insights into action in the moments they need them most.

Whether you're hiring a new employee, preparing for a coaching conversation, navigating team conflict, or supporting organizational change, Obi provides practical, behavior-based guidance tailored to the people and situations involved.

AI from Obi. Expertise from PI Midlantic.

What Makes Obi Different from Other AI Tools?

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  • Built on Predictive Index Science

    Unlike generic AI tools, Obi is trained on more than 70 years of validated Predictive Index science – not information pulled from the general internet.

  • Personalized to Your Organization

    Obi combines Predictive Index science with your organization's people data and context to provide recommendations that are relevant to your people, not one-size-fits-all advice.

  • Enterprise-Grade Security

    Your organization's data remains private, and identifiable client data is never used to train the AI model.

  • Your Conversations Stay Confidential

    Your prompts and Obi’s responses are visible only to you, creating a safe environment for learning, coaching, and professional development.

  • Respects User Permissions

    Obi only surfaces information that each user has permission to access.

  • Supports Better Decisions – It Doesn't Make Them

    Obi helps leaders make more informed people decisions, but human judgment always comes first.

How Organizations Use Obi

Hiring

Create stronger job ads, prepare for interviews, compare candidates, and support better hiring decisions.

Manager Support

Prepare for coaching conversations, performance reviews, and difficult feedback.

Employee Development

Build onboarding plans, identify coaching opportunities, and support long-term growth.

Team Effectiveness

Navigate conflict, strengthen collaboration, and improve communication across teams.

Change Management

Help leaders communicate organizational changes while increasing understanding and adoption.

Pairing technology with trusted expertise.

The best results come from combining powerful technology with experienced guidance. Obi helps managers every day. PI Midlantic helps your organization succeed long-term.

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AI-powered recommendations
Behavioral insights in the moment
Personalized guidance
Everyday manager support
Scalable across your organization
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Implementation and rollout
Training and certification
Consulting and coaching
Long-term strategy
Ongoing partnership
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Great managers aren't born knowing exactly what to say.

Every day, managers face moments like these:

Coaching an employee through a performance issue
Delivering difficult feedback
Resolving conflict between team members
Preparing for a performance review
Hiring new talent
Guiding teams through change

Instead of searching through reports or wondering what to say, Obi helps managers prepare with practical, behavior-based recommendations informed by your organization's people data and context.

Obi brings behavioral intelligence to your managers. PI Midlantic helps your organization turn it into lasting results.

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Ready to See Obi in Action?

Whether you're new to The Predictive Index or already using it across your organization, we can help you implement Obi, train your managers, share best practices, and identify practical ways to incorporate it into your everyday workflows

Frequently Asked Questions

What makes Obi different from ChatGPT or other AI tools?

Obi is built on more than 70 years of validated Predictive Index science, not information pulled from the general internet. It combines your organization's people data and context to provide recommendations that are relevant to your people and workplace.

Does Obi make decisions about hiring, promotions, or other people matters?

No. Obi is designed to support better decision-making, not replace it. Leaders remain responsible for all hiring, development, performance, and other people decisions.

Is our organization's data secure?

Yes. Obi operates within a private AI environment. Identifiable client data is never used to train the AI model, and users can only access information they already have permission to see.

Can other people see what I ask Obi?

No. Prompts and responses are private to each individual user, creating a safe environment for learning, coaching, and professional development.

Who can use Obi?

Obi is available to organizations with an active Predictive Index account and a subscription to the Inspire module.

Does Obi cost extra?

No. For organizations with an active Predictive Index account and a subscription to the Inspire module, there are no fees or usage limits to use Obi within the PI software platform. We're working on integrations with Microsoft Teams and other business tools, which may involve a fee.

What kinds of questions can I ask Obi?

Obi can help with hiring, onboarding, coaching, performance reviews, one-on-one meetings, employee development, conflict resolution, difficult feedback, team dynamics, organizational change, engagement survey action planning, and many other people-related challenges. The more context you provide, the more personalized and actionable the recommendations become.

Does Obi integrate with other business systems?

Integrations between Predictive Index and many ATS and HRIS platforms are available but do not currently include Obi functionality. The team is working on integrating Obi with Microsoft Teams and other workplace tools. Stay tuned!

Will Obi replace the need for PI training or consulting?

No. Obi makes Predictive Index insights easier to access and apply, but organizations see the greatest value when it's paired with expert implementation, training, and consulting. At PI Midlantic, we help clients build the foundation that allows Obi to become an even more valuable resource for managers and leaders.

How can PI Midlantic help us get started?

Whether you're new to Predictive Index or already using it across your organization, we can help you implement Obi, train your managers, share best practices, and identify practical ways to incorporate it into your everyday workflows. Reach out to us here or call us at 410-295-0771.