PI Midlantic Reveals New Brand Identity, Logo Redesign - PI Midlantic

PI Midlantic Reveals New Brand Identity, Logo Redesign

Annapolis, MD – PI Midlantic, a Certified Partner of The Predictive Index, has made changes to its brand identity, aligning their visuals and messaging with the company’s commitment to talent optimization.

The new logo aims to represent the range of services offered by PI Midlantic and is meant to be evocative of the graphical patterns that appear in the behavioral assessment results presented to clients. By connecting the characteristic red circle with the “p” in the modern sans serif logo, the new design visually channels the connections that PI Midlantic can provide to its customers. Integrating the red branding into a new logo has allowed PI Midlantic to pay homage to The Predictive Index, while still emphasizing the personal service and client relationships for which we are known.

“We’re entering a whole new world of the PI program, rallying around Talent Optimization,” explained PI Midlantic Founder and CEO Steve Picarde. “It’s a whole new category of tying companies’ business plans to their people plans. With this new branding, we’re reinventing ourselves, conveying our state-of-the-art science and technology along with a whole new mantra of rallying companies to maximize their most important assets. We’re teaching them how to create and maintain a dynamic culture and focusing them on aligning their talent with their goals.”

In addition to the refreshed visuals, PI Midlantic has also updated its tagline. “Talent is Everything” underscores the importance of talent optimization and how crucial getting the right team together can be to driving strategy-led results for any business. Talent optimization provides leaders with a framework and the tools to design culture, roles, and high-performing teams that maximize business results based on the collection, analysis, and application of people data.

PI Midlantic is excited to roll out the rebrand as well as a new streamlined website in the near future. “Our clearer message will resonate with senior executives,” continued Picarde. “The new logo reflects our modernized way of doing business after 34 years.”


For more information, please contact Danielle Otranto, dotranto@pimidlantic.com

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