CFS™ Sales Training

Improve your Team's Skills with Targeted Training.

This is not your typical “sales training seminar.” In a highly interactive format, Customer Focused Selling™(CFS) provides all the core competencies needed for effective consultative selling—with special emphasis on the particular areas shown by the Sales Skills Assessment Tool™(SSAT) to need improvement.

The training incorporates the best-practices of your top performers into our defined sales process. For every skill taught, there’s an immediate application to a real-world business situation the participants are facing. Participants see the applicability for themselves, and come away from the program enthusiastic and ready to put their skills into action with their own customers and prospects.

The SSAT analysis gives you a solid understanding of where your team stands—and where they need to go. In CFS, they’ll gain the specific knowledge and skills they need to consistently achieve better sales results.

Our team of consultants provides expert instructor-led facilitation to your sales force. The CFS curriculum includes practice scenarios, extensive role play and a 'deep dive' into the core elements of consultatives selling.